Feb 2020 – Current  |  Louisville, KY

Highlights:

• People manager focused on growth and development for Product and UX team
• Successfully led multiple company-wide annual initiatives and quarterly priorities
• Continuously adapted and evolved product practices to scale with the organization
• Managed product lifecycle for proprietary SaaS platform and digital publications

Responsibilities:

• Prioritized customer and stakeholder problems based on business impact and effort
• Developed and executed roadmap in alignment with company goals and priorities
• Collaborated with engineering, design, and leadership to iterate product capabilities
• Managed and mentored junior Product Managers and UX/UI Designers
• Implemented product management workflows in ProductBoard, Craft, and JIRA
• Designed UX improvements to increase product satisfaction and adoption
• Defined and measured product performance to grow user base and revenue
• Managed integrations of key marketing vendors, such as 6Sense and ZoomInfo

2018 – Feb 2020  |  Louisville, KY

Highlights:

• Led over 50 successful marketing implementation, BPM, and platform migrations
• Provided campaign operations support, including landing pages, ad creative, and email
• Developed client-facing website to highlight services and research for B2B marketers
• Executed requirements from key compliance initiatives, including GDPR and CCPA

Responsibilities:

• Managed integration of new technologies, including Marketo, Nativo, and LiveIntent
• Identified process inefficiencies, making recommendations and overseeing changes
• Created and articulated project details, bridging business and development teams
• Strategically deal-shaped complex, cross-channel, and full-funnel campaigns
• Implemented consent management and tag deployment across all B2B web sites
• Lead for invoice approvals and contract redlines for all new martech partnerships
• Reported ongoing progress on key initiatives to leadership teams on a weekly basis

2015 – 2018  |  Louisville, KY

Highlights:

• Created 10+ unique advertising formats, generating over $600K in new revenue
• Developed new processes for proposals, builds, launches, and reporting for campaigns
• Onboarded and tested 20+ new partners to conduct website revenue experiments

Responsibilities:

• Worked closely with marketing and sales to conceptualize new advertising products
• Designed and developed cross-device rich media formats for proposals and media buys
• Team lead for online data collection and segmentation, providing ongoing analysis
• Monitored campaign delivery and results, recommending performance optimizations
• Managed setup and implementation of display, native, and video campaigns
• Identified and tested new advertising revenue opportunities within online portfolio

2013 – 2015  |  Louisville, KY

Highlights:

• Delivered over $400K of business per month across multiple sales reps and campaigns
• Formally recognized as MVP during annual B2B leadership awards

Responsibilities:

• Worked closely with sales and marketing to create unique proposals for every type of objective
• Prospected via email and phone for target accounts and proactively researched potential clients
• Handled onboarding process for new clients, nurturing new relationships and tracking client feedback
• Launched and managed thousands of marketing campaigns, including CPL, CPM, CPC, and CPA models
• Created client-facing presentations, reports, and summaries to demonstrate campaign effectiveness
• Communicated in a professional, timely, and clear manner with all clients on a wide range of issues

2006 – 2012  |  Evansville, IN, Louisville, KY

Highlights:

• Managed over 15 employees and $600K in sales per month
• Formally recognized as a leader in customer service within the district

Responsibilities:

• Provided exceptional customer service and focused on building new relationships with local businesses
• Supervised and trained all employees, assessing performance and creating individual development plans
• Effectively coordinated and managed all operational activities and policies, including customer relations
• Ensured company standards were met, including store earnings, floor presentation, and safety and security
• Identified improvements and delegated efficiently by setting clear expectations for associates and managers
• Provided timely input and intervention for all personnel issues and customer complaints