Résumé

I'm always ready to explore a new opportunity.

I am a detail-oriented martech professional with 8+ years of experience within the B2B space. Skilled at operating a wide range of platforms, I have excellent project management, problem-solving, and communication skills. I’m a fast learner who is passionate about technology and platforms that connect businesses and people.
Interested in working together? Contact me directly or connect on LinkedIn.

Experience

Senior Manager, Marketing Operations, Quinstreet

2018 – Feb 2020  |  Louisville, KY

Highlights:

  • Led over 50 successful marketing implementation, BPM, and platform migrations
  • Provided campaign operations support, including landing pages, ad creative, and email
  • Developed client-facing website to highlight services and research for B2B marketers
  • Executed requirements from key compliance initiatives, including GDPR and CCPA

Responsibilities:

  • Managed integration of new technologies, including Marketo, Nativo, and LiveIntent
  • Identified process inefficiencies, making recommendations and overseeing changes
  • Created and articulated project details, bridging business and development teams
  • Strategically deal-shaped complex, cross-channel, and full-funnel campaigns
  • Implemented consent management and tag deployment across all B2B web sites
  • Lead for invoice approvals and contract redlines for all new martech partnerships
  • Reported ongoing progress on key initiatives to leadership teams on a weekly basis
Senior Manager, Ad Operations, Quinstreet

2015 – 2018  |  Louisville, KY

Highlights:

  • Created 10+ unique advertising formats, generating over $600K in new revenue
  • Developed new processes for proposals, builds, launches, and reporting for campaigns
  • Onboarded and tested 20+ new partners to conduct website revenue experiments

Responsibilities:

  • Worked closely with marketing and sales to conceptualize new advertising products
  • Designed and developed cross-device rich media formats for proposals and media buys
  • Team lead for online data collection and segmentation, providing ongoing analysis
  • Monitored campaign delivery and results, recommending performance optimizations
  • Managed setup and implementation of display, native, and video campaigns
  • Identified and tested new advertising revenue opportunities within online portfolio
Manager, Client Services, Quinstreet

2013 – 2015  |  Louisville, KY

Highlights:

  • Delivered over $400K of business per month across multiple sales reps and campaigns
  • Formally recognized as MVP during annual B2B leadership awards

Responsibilities:

  • Worked closely with sales and marketing to create unique proposals for every type of objective
  • Prospected via email and phone for target accounts and proactively researched potential clients
  • Handled onboarding process for new clients, nurturing new relationships and tracking client feedback
  • Launched and managed thousands of marketing campaigns, including CPL, CPM, CPC, and CPA models
  • Created client-facing presentations, reports, and summaries to demonstrate campaign effectiveness
  • Communicated in a professional, timely, and clear manner with all clients on a wide range of issues
Assistant Manager, Staples

2006 – 2012  |  Evansville, IN, Louisville, KY

Highlights:

  • Managed over 15 employees and $600K in sales per month
  • Formally recognized as a leader in customer service within the district

Responsibilities:

  • Provided exceptional customer service and focused on building new relationships with local businesses
  • Supervised and trained all employees, assessing performance and creating individual development plans
  • Effectively coordinated and managed all operational activities and policies, including customer relations
  • Ensured company standards were met, including store earnings, floor presentation, and safety and security
  • Identified improvements and delegated efficiently by setting clear expectations for associates and managers
  • Provided timely input and intervention for all personnel issues and customer complaints

Skills

Design & UX
Adobe Animate, Adobe Photoshop, Celtra, Google Web Designer, BeePro, Marvel, Adobe XD
Development
LAMP stack with HTML5/CSS/JS, Laravel/OctoberCMS frameworks, GitHub
Product
ProductBoard, Wrike, Atlassian JIRA, Microsoft Planner
Digital Advertising
Google Ad Manager 360, Nativo, LiveIntent, FirstImpression
Email Platforms
Marketo, Neolane, Mailgun, Clickback
Analytics & Tagging
Google Analytics, Google Search Console, Google Tag Manager, Quantcast Measure
Compliance
Quantcast Choice, Crown Peak UCP, DAA AdChoices
Data Management
Salesforce Audience Studio, Blueconic, HG Data, Bombora
CRM
Salesforce CRM, HubSpot